Play School - Friends All Together

Join the Play School presenters as they take you through the exciting world of dinosaurs. This interactive DVD of songs, activities and stories will excite children's imaginations and encourage play with such activities as making dinosaurs out of boxes and other simple items. The ABC has revamped and relaunched the quintessential children's property Play School with a brand new look and feel. Play School is a heritage brand for ABC and it holds such a significant place in Australian's hearts and minds.The marketing plan executed to support the new release will capitalize on the hype surrounding the relaunch and leverage the new style guide to generate renewed appreciation of the brand.