Season 1 poster
10 episodes

Whale Store xoxo - Season 1

First aired Jun 25, 2025Season 1

Wan suddenly inherits her father's grocery store, crumbling away during hard times. She soon meets hardworking and flirtatious store regular Maewnam. Maewnam is supportive of Wan's efforts to turn the business around, but she's hiding the truth about her family's business which threatens Wan's plans.

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Reviews

Community reviews for Whale Store xoxo, shown here with its season details.

A

Annie2698

10.0

I just binge-watched all 6 episodes in one go, and this really cemented MilkLove’s place in GL romcoms for me. I’m looking forward to Girl Rules, but I really hope that after that, they return to this kind of soft, warm, and fluffy vibe bec this is truly their territory. Their chemistry has always been strong and effortless, from InkPa in Bad Buddy (2021) to 23.5 last year. Even when they’re just talking or sharing a quiet backhug (maximizing their Yuri energy lol), I still get butterflies. The sleepover scene in Whale Store xoxo was so simple yet comforting, just the two of them talking and cuddling with their cat. It felt wholesome, healing, and full of warmth. They said WSX would be an adult, fluffy, feel-good romcom… but I’ve already cried twice, false marketing 😭 But seriously, this series might be underrated, but it’s perfectly aligned with my taste. Feel-good stories like this deserve more attention. On days when life gets too overwhelming, watching a show that brings comfort and joy is honestly such a blessing. Whale Store xoxo blends everything I love: fluff, warmth, adult struggles, and that touch of domesticity. Wan’s struggles hit close to home esp when she said she got so caught up chasing success that she drifted away from her original goal of taking care of her dad. That hit me hard. It made me realize how I’ve also been brushing things off and saying “I’m fine” just to avoid opening up to my parents, afraid they’ll worry or nag. I also hope we all take time to reflect on the societal messages the show brings up in each episode esp around empathy, family, and the quiet struggles people go through. There's always something meaningful beneath the fluff, and I really appreciate how they weave those themes in without making it feel heavy-handed. Also, huge props to Noey and the writer. That unspoken subplot of Noey’s hidden feelings was hidden so well even from us audience until ep 6. She never says it outright, but you feel it from her dropping the coffee when she hears Wan kissed Maewnam to how she always goes above and beyond for her. Subtle, but so powerful. I also love how each episode picks up naturally from the last. It doesn’t feel rushed or disjointed, even though I know they’re working within a tight 10-episode format.

Episodes

Life is Riding a Bicycle. still

Episode 1

Life is Riding a Bicycle.

9.2
Jun 25, 202548 min6 votes

Wan's already in conflict with her boss when she receives a life-changing call. She rushes to the hospital only to learn that it's too late, her father has passed. After his funeral, her boss reopens their issue and, completely finished, she puts the final nail in the coffin of their conflict. With her corporate job out of the way, she can turn her attending to her father's crumbling business.

When One Door Closes, Another Door Opens still

Episode 2

When One Door Closes, Another Door Opens

7.0
Jul 2, 202551 min1 votes

Wan struggles with understanding the workings of her father's grocery store, putting her at odds with the residents of the neighbourhood and the regulars of the store, just as Maewnam steps in to offer some advice and provide comfort. Chomphu strives hard to hide her relationship with Tonnam from her overzealous mother.

It's Never Too Late to Start Again still

Episode 3

It's Never Too Late to Start Again

7.0
Jul 9, 202550 min1 votes

When the store's profits begin to mysteriously disappear, Wan and Maewnam install cameras to catch the culprit. Tonnam is uneasy about having to hide her relationship with Chomphu.

Everything Happens For a Reason. still

Episode 4

Everything Happens For a Reason.

NR
Jul 16, 202552 min

Wan's efforts to discover if Maewnam has feelings for her creates some awkwardness in between them, but a late night conversation eases her worries. Meanwhile, the arrival of a new co-worker puts a strain on Tonnam and Chomphu's relationship.

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Episode 5

Try to be a rainbow in someone's cloud.

10.0
Jul 23, 202555 min1 votes

The impending opening of a chain grocery store beside Wan's and the debt piling up under her name puts immense pressure on Wan to increase her profits. While helping in every way that she can, Maewnam worries about a piece of information that may ruin her relationship with Wan.

Believe you can, and you're halfway there. still

Episode 6

Believe you can, and you're halfway there.

NR
Jul 30, 202556 min

Maewnam and Wan reconcile, but Wan is conflicted about continuing with the grocery store. As she reconnects with her father's friend and reminisces over her father's importance in her life, she seemingly comes to a decision. Meanwhile, Chomphu plans on introducing Tonnam to her mother.

If opportunity doesn't knock, build a door. still

Episode 7

If opportunity doesn't knock, build a door.

NR
Aug 6, 202548 min

Renovations are underway at Wan's store to compete with the newly opened Mouse Mart, but the convenience of a chain store draws more and more customers to her competitors. Tonnam, now living with Chomphu and her mother, takes every opportunity to prove that she is helpful and a good partner to Chomphu.

It hurts because it mattered. still

Episode 8

It hurts because it mattered.

NR
Aug 13, 202551 min

Thanks to the popularity of the store's in-house cat Somharuthai, sales pick up, much to the delight of Maewnam and Wan. But problems soon arise, putting a dent in Wan's optimism. With their relationship finally out in the open, Tonnam and Chomphu are less than delighted with the reaction they receive from Chomphu's mother.

Don't cry because it's over, smile because it happened. still

Episode 9

Don't cry because it's over, smile because it happened.

NR
Aug 20, 202549 min

Interference from Maewnam's mother, the presence of Wan's ex-girlfriend, and the deterioration of the store's popularity puts a strain on Wan and Maewnam's already fragile relationship. Chomphu and Tonnam continue to be affected by the cold response they received from Chomphu's mother about their relationship.

A good beginning makes a good ending. still

Episode 10

A good beginning makes a good ending.

NR
Aug 27, 202551 min

With all the obstacles out of the way, Wan and Maewnam are ready to begin their lives together. But when an opportunity from Wan's past comes her way, she has a choice to make about her future, and that of the store's.